At the kickoff every person with an idea is invited to pitch in front of the audience. At a next step, other participants can express their interest to join a specific idea.

We iterate the process until we have complementary well-rounded teams. This process is very common and used at most startup hackathons.

StuSie: Sundgauallee 36, TIK (downstairs)

How do I get from an initial idea to a prototype quickly? How can I develop an idea into a useful solution? How do I involve my target groups meaningfully in the idea development process? The workshop will teach you how service design can be used in the (further) development of an initial idea or problem. After a short theoretical introduction, the focus is on practical application. In the workshop, we run through the entire service design process in fast forward.

How to create products and solutions that really inspire people? As a freelance consultant and service designer, Sonja helps organisations to work more agilely and to always keep the needs of the target groups in mind. Accompanying start-ups and small businesses is especially close to her heart. Sonja moderates workshops and design sprints, does user research and conceptual design. She is a lecturer for service design at the University of Freiburg. Years of work as a consultant at the agency Virtual Identity and as head of public relations at Fraunhofer IAF have sharpened Sonja's holistic view. With a lot of curiosity, openness and a large treasure trove of methods, she makes sure that everyone involved enjoys the process. Sonja has a Master's degree in Politics and Management.

A successful start-up needs a mix of analog and digital communication. The workshop "(Digital) communication strategy” using the example of "socity" shows the development and implementation of communication strategies in a digital and analog field. The workshop will be conducted on the basis of the first city-rating platform by its founder and two companions. The participants will learn how to develop a target group-oriented communication strategy that is tailored to the needs and goals of young entrepreneurs. Both traditional and digital channels will be taken into account. Furthermore, participants will learn how to measure and evaluate the effectiveness of a communication strategy.

Marcel Rombach: Founder and owner of the digital agency sodigital & the city-rating platform "socity". Clemens Salm: Wilhelm Oberle Foundation, Projects / Winner WirtschaftsWoche Entrepreneur Award 2002 for StartUp "doctors call". Stefan Blattner: Start Up Coach Finance / Former Co-Managing Director of three national companies (LU, DE and HU) of a Luxembourg holding company

StuSie: Sundgauallee 36, TIK (downstairs)

How can you win customers with a convincing and customer focussed message ? Who are your most valuable accounts ? How to find the low-hanging-fruits ? What tools and methods can be used to achieve more effective products and services, better connect with your customers, and achieve long-term success. In this workshop you'll be actively working on Target Account definition and -selection, use tools like Value Proposition Canvas or Empathy Map.

Andreas Heft has a proven track-record in Business Development and held several positions in Sales and Marketing at HP.

How do you use the Business Model Canvas (BMC) to develop your business model. Based on the results of the other workshops, how do you integrate what you learned, e.g. from defining your target audience and from the value Proposition Canvas. Which channels do you use to get to your customers, how do you generate revenues? What efforts do you need to spend to bring your offering(s) to market and who can help you? What will cause costs and how do you plan for those. And finally, how does your BMC lead to your business plan.

Wolfgang Vogt has been teaching, coaching and mentoring Startups for 12 years pro bono with Senioren der Wirtschaft (seniors in economy). He is a jury member in many Startup Cups, and was Director Strategy and Marketing with IBM.

StuSie - Barbecue and chill: Sundgauallee 36, TIK (downstairs)

Learn how to effectively communicate your ideas to partners, clients, and investors with Saji Zagha, a founder and coach. The workshop will help you develop the essential skills needed to deliver clear and persuasive pitches and presentations. Don't miss this opportunity to improve your communication skills and take your ideas to the next level.

Saji Zagha is an award winning social impact entrepreneur and the Chief Executive Officer of Noor Medical. He is experienced in the fields of philanthropic fundraising, natural building and medtech. He holds a Bachelor of Business and Economics from Birzeit University and an MSc. in Environmental Governance from the University of Freiburg. In 2018 Saji co-founded Noor Medical to address the surgical safety needs he had witnessed while managing the construction of a surgical clinic in Chad. Saji is driven by his vision of a safer and fairer world, thus he provides mentorship and consultancy for entrepreneurs and development workers to help them focus their efforts on saving and improving lives in underserved communities.

A pitch shows you how to move your target audience to action and get the support you need. In this workshop, you can pitch for all you're worth and get the final touches for your presentation. Followed by the final tips to prepare your pitch and you perfectly for the final.

StuSie: Sundgauallee 36, TIK (downstairs)

There will be many people from the startup ecosystem. Among others there will be investors, entrepreneurs, researchers and many more. This event is public, feel free to invite your friends and family.